Instagram advertising agency
Vertical, visual Instagram ads people actually watch.®
Made vertical
Reels and Stories fill the screen at 9:16, so we design for that shape first instead of cropping a landscape ad to fit.
Shoppable when it counts
Ads with product tags let people tap through to product details. You need a product catalogue connected to Meta, not a full Instagram shop.
On Instagram, creative comes first.®
Instagram rewards ads that look native to the app. We plan the ideas, produce or adapt vertical video and imagery, and run your Reels, Stories and shopping ads month after month.
Native to the app.®
Fresh creative, planned in.®
The detail
How we work as an Instagram ads agency
Who an Instagram ads agency is right for
An Instagram ads agency is worth hiring when your product looks good, your service shows well on camera or your story is one people want to follow: food and drink, fashion, beauty and wellness, interiors, hospitality and design-led products. If your offer is hard to show and needs a form filled in, start with our Facebook ads agency page instead.
It also suits brands that already post well. Good organic content tells us which ideas, faces and formats your audience responds to before any ad budget is committed.
Instagram Reels ads and Stories ads, made vertical
Reels and Stories fill a phone screen at 9:16. For Reels, Meta suggests keeping roughly the top 14%, bottom 35% and 6% on each side free of text and logos so the profile icon and call to action don't cover them, and we design every frame to that grid.
Stories ads appear between people's Stories with a call-to-action sticker at the bottom, which can be resized and recoloured to suit your brand. The first second does most of the work, so every ad opens on the product, the person or the problem, never a logo.
Creator-style content and partnership ads
Ads that look like ordinary posts sit naturally in Reels, so we script and shoot short, phone-first videos: a founder explaining the product, a customer unboxing it, a quick before and after.
When you work with creators, partnership ads run their content as an ad that can feature their account, yours or both in the header, and Meta uses signals from both accounts. A creator can also generate a code that lets you boost a post they've already published.
Instagram shopping ads with product tags
If you sell online, Instagram shopping ads let people tap a tagged product to see its details and go on to buy. You need a product catalogue in Commerce Manager, but not a full Instagram shop.
We can tag products in new ads, run your best shoppable posts as ads, or let the ad system match images to items in your catalogue and tag them automatically. If the store itself needs work first, our Shopify web design service builds stores ready for paid traffic.
Same platform, a different job from Facebook
Instagram ads are bought through Meta Ads Manager too, alongside Facebook, and one campaign can deliver to both. We still plan them separately, because Instagram is won on creative while Facebook advertising leans on lead forms, local targeting and Marketplace.
Paid and organic should look like the same brand. Social media management keeps your grid and Stories consistent with the ads, and conversion rate optimisation and landing page design make sure the page people reach is worth the tap.
Measuring creative, and what to send us
Our regular reports, sent on a schedule we agree with you, cover purchases or enquiries, cost per result and return on ad spend where it applies, broken down by creative so you can see which ideas earned their place. Views and likes appear in the report, but they don't decide where budget goes.
To start, we need access to your Instagram account, your Facebook Page and the ad account the campaigns will run from (it belongs to you, not us), your product catalogue if you sell online, and any photos, video or creator content you already have. Brand guidelines and a list of best sellers help us brief the first round quickly.
01 — Discover
We study your brand, your best sellers and the content your audience already responds to.
02 — Define
We agree objectives, audiences and a creative plan: which ideas, which formats, who films.
03 — Deliver
We shoot or edit vertical video and stills, set up product tags and launch versions side by side.
04 — Develop
We retire tired creative, scale the winners and report on what the ads sold, as often as we agree with you.
“The team at The Think helped us clearly position our eCommerce offering and delivered a website that feels modern, credible and easy to use.”
Citipost eCommerce, part of the UK’s largest independent logistics provider
Pricing & FAQ
Instagram advertising pricing.®
A fixed monthly retainer, scaled to your ad spend and the creative you need, and never a cut of spend. Video shoots are quoted per project. You own the ad account, and the ad spend goes from you to Meta, not through us.
What does an Instagram ads agency do?
An Instagram ads agency turns your brand into ads that hold attention in Reels, Stories and the feed, then runs and refines them. Most of the work is creative: ideas, vertical video and new versions to test.
How much do Instagram ads cost?
Our management retainer is a fixed monthly figure, set by your ad spend and how much creative you need, and quoted after a call. It's never a percentage of spend, and video production is quoted per project. The ad account belongs to you, and Meta charges the ad spend to it directly.
Do we need professionally produced video?
Not usually. Phone-shot, creator-style video often feels more at home in Reels than a polished advert, and we can film, edit or adapt what you have.
Can we tag products in Instagram ads?
Yes. With a product catalogue in Commerce Manager, ads can carry product tags and shoppable posts can run as ads. You don't need an Instagram shop.
Can we run ads with influencers or creators?
Yes, through partnership ads, which can feature the creator's account, yours or both in the header. A creator can share a code so you can boost a post they've published.
Are Instagram ads managed separately from Facebook ads?
They're set up in the same place and can share a campaign, but need different creative. Instagram is planned around vertical video; Facebook lead generation is its own job.
Where do Instagram ads appear?
In the feed, Stories, Reels, the Explore home grid, search results and profile feeds. Explore home ads show as square tiles, so key creative gets a 1:1 version.
How do you measure Instagram ads?
By what they sell or bring in, not views. Regular reports, on a schedule we agree with you, cover purchases or enquiries, cost per result and which creative produced them.
Ready when you are.®
Tell us what you need and we’ll come back with a clear plan and a fixed quote.