Facebook advertising agency
Facebook ads that turn local and broad audiences into enquiries.®
Local and broad reach
Target a radius around your premises or the whole UK, then let the results show which audiences bring enquiries worth having.
Enquiries without friction
Lead ads open an instant form inside Facebook, often with contact details prefilled, so people can enquire without leaving the app.
Facebook ads management, done properly.®
We plan, build and run your Facebook campaigns end to end: audiences, ad creative, instant forms and tracking, with regular reports in plain English on a schedule we agree with you.
Built for enquiries, not likes.®
Tracked from click to lead.®
The detail
What a Facebook ads agency should do for you
When a Facebook ads agency is the right call
A Facebook ads agency earns its fee when you sell to people you can describe but who aren't searching for you yet: homeowners in a few postcodes or parents near a school. Facebook lets you reach them by location or as lookalikes of your existing customers, then follow up with the ones who visit your site.
It suits service businesses that want enquiries, bookings or quote requests, and shops with a clear offer. Facebook advertising creates demand rather than catching it, so it works best alongside search ads, not instead of them.
Placements beyond the Feed
Facebook ads can run in the Feed, Stories, Reels, search results, in-stream video, Marketplace and the right column, which only shows to people browsing on a computer. Marketplace ads appear among the products and services people are browsing in the Facebook app, so a clear offer matters there.
Meta says adding placements doesn't increase the cost of an ad, so we rarely start narrow. We can make each ad in square, vertical and landscape versions, then let the results show where your money works hardest.
Facebook lead ads that bring usable enquiries
Facebook lead ads with instant forms let people answer your questions without leaving the app, often with contact details prefilled from their profile, which they can edit. The default form type is built for volume.
A higher intent form adds a review screen so people confirm their details first, which suits businesses that call every lead back. Forms can end with a button to call you or book a time, and leads can be downloaded as a CSV or sent to a connected CRM.
Retargeting with the Meta Pixel and Conversions API
The Meta Pixel is code on your website that records what visitors do, such as viewing a service page or submitting a form. From that we build website custom audiences, for example people who viewed your pricing page in the last 30 days but didn't get in touch, and show them a follow-up ad.
Meta recommends running the Conversions API alongside the pixel, sending the same events from your server so fewer are lost. Meta says this helps lower cost per result, and it gives you reports you can rely on when deciding where budget goes.
How it connects with your website and social
Facebook ads are built in Meta Ads Manager, the same tool that runs Instagram campaigns. This page covers Facebook's strengths; if your product sells on visuals and short video, our Instagram ads agency page covers that side.
Ads only work if the page they land on does. We design landing pages around a single offer, run conversion rate optimisation on pages that receive paid traffic, and social media management keeps your Facebook Page active for people who check you out.
What we report, and what to have ready
In regular reports on a schedule we agree with you, you see cost per lead or sale, the number of enquiries, which audiences and ads produced them and what we're changing next. If you tell us which leads became customers, we report on that too, because cheap leads that never buy aren't a win.
To start, we need access to your Facebook Page and your ad account (which stays in your name), access to your website to install tracking, and a rough idea of what a customer is worth. Photos or video of your work, recent reviews and a clear offer make the first ads much stronger.
01 — Discover
We look at who buys from you, where they are and what an enquiry is worth.
02 — Define
We choose objectives, audiences and placements, write the form questions and agree a budget.
03 — Deliver
We install the pixel and Conversions API, build the ads and forms, and launch versions to compare.
04 — Develop
We cut what costs too much per lead, back what works and report on cost per enquiry on a schedule we agree with you.
“The team at The Think helped us clearly position our eCommerce offering and delivered a website that feels modern, credible and easy to use.”
Citipost eCommerce, part of the UK’s largest independent logistics provider
Pricing & FAQ
Facebook ads management pricing.®
Facebook ads management is a fixed monthly fee, set according to your ad spend and agreed after a call. We don't take a percentage of spend. The ad account is yours, and you pay your ad spend straight to Meta.
How much does a Facebook ads agency cost?
We charge a fixed monthly management fee, set according to your ad spend and agreed after a call. We don't take a percentage of spend, and you pay your ad spend directly to Meta through your own ad account.
How much should we spend on Facebook ads?
We'd suggest starting with a test budget you're comfortable with, compare cost per enquiry across audiences and ads, then scale what works.
Are Facebook lead ads better than sending people to our website?
It depends on the enquiry. Instant forms suit quick quotes and callbacks, while considered purchases often convert better on a dedicated landing page, and we can test both.
Can you target people near our business?
Yes. We can target a radius around your premises, chosen towns or the whole UK, plus website visitors and lookalikes of your existing customers.
What do the Meta Pixel and Conversions API do?
The pixel is code on your website that records actions like form submissions. The Conversions API sends the same events from your server, catching some the pixel misses.
Where will our ads appear on Facebook?
Depending on the objective: Feed, Stories, Reels, Marketplace, search results, in-stream video and the desktop right column. We start broad and narrow only if the numbers say so.
Do you run Instagram ads as well?
Yes, and a single campaign can cover both apps. Instagram needs a different creative approach built around vertical video, which our Instagram ads agency page explains.
Ready when you are.®
Tell us what you need and we’ll come back with a clear plan and a fixed quote.