Social media & community management
Social media that sounds like you and shows up every week.®
A rhythm you can keep
A monthly content calendar agreed in advance, so posts go out on schedule and your feed never goes quiet for weeks.
Replies handled
Comments and DMs answered in your voice, with anything that needs you passed straight to your team.
Planned, posted and looked after.®
We plan the content, make it, post it and look after the conversation that follows, on the two or three platforms where your customers actually spend time.
One calendar, agreed monthly.®
Every comment looked after.®
The detail
What a social media management agency should do for you
When a social media management agency is worth it
A social media management agency makes sense when social matters to your customers but nobody on your team has the time to do it properly. The signs are familiar: a feed that goes quiet for a month, comments left unanswered and posts written the night before.
It's less useful if you don't yet know what you want to say. If your positioning or visual identity is still unclear, fix that first, because a calendar can't make up for a brand that doesn't know what it stands for.
Content that is planned, not improvised
Each month starts with a content calendar: themes, formats, dates and draft captions, shared with you for approval before the month begins. Nothing goes out that you haven't seen.
We build it from three or four content pillars, such as how you work, proof from customers, useful advice and the people behind the business. That gives the feed variety without random posts, and gives each piece a reason to exist.
Short-form video, made for each platform
Instagram and Facebook both have Reels, and we manage organic TikTok accounts, where short video is the whole format. So we plan video into the calendar rather than treating it as an extra.
That can mean editing clips from footage you already have, filming at your premises, or a planned piece like the testimonial film we made with Wildfarmed's co-founder. Real conversation and real places tend to suit service businesses better than polished stock.
Community management, done properly
Posting is half the job. Community management means replying to comments and direct messages in your brand voice, moderating spam and abuse, and spotting the sales enquiry hidden in a comment thread.
Facebook and Instagram comments can be reviewed and answered from one inbox in Meta Business Suite, which also offers automated replies for messages, including away messages. Instagram's Hidden Words settings hide offensive comments automatically, and we add custom words for your brand and agree an escalation route for anything that needs you.
LinkedIn for B2B, and how it fits with ads and content
For B2B companies, LinkedIn usually earns its place before any other platform. We run the company Page and help founders and senior staff post from their own profiles, so expertise comes from named people as well as the brand.
Organic social works best alongside the rest of your marketing. Our content marketing service supplies longer articles worth sharing, LinkedIn and Instagram ads put the best posts in front of new audiences, and our LinkedIn plan for B2B companies sets out the approach step by step. Accountancy firms can see how it applies to them in our guide to social media for accountants.
How we measure, and what to have ready
We send regular reports on a schedule we agree with you, showing the numbers that match your goal: reach and engagement for awareness, clicks and enquiries for leads. LinkedIn Page analytics include content, visitor and follower data, and we tag the links in our posts so visits from social are easy to separate in your website analytics.
To start, we need admin access to your accounts, your brand guidelines, any photos or footage you already have, and a named person who can answer the questions we can't. A short list of topics you never comment on helps too.
01 — Discover
We audit your current channels, look at what competitors post and agree who you want to reach and what success looks like.
02 — Define
We choose the platforms, set content pillars and tone of voice, and agree reply times and an escalation route for comments and messages.
03 — Deliver
We plan each month's calendar for your approval, then create, schedule and publish, replying to comments and DMs as they arrive.
04 — Develop
We send regular reports on a schedule we agree with you, keep the formats that work, drop the ones that don't and adjust the calendar ahead.
“The team at The Think helped us clearly position our eCommerce offering and delivered a website that feels modern, credible and easy to use.”
Citipost eCommerce, part of the UK’s largest independent logistics provider
Pricing & FAQ
Social media management pricing.®
Our social media management services are quoted as a fixed monthly fee, based on the platforms, content and video volume, and whether community management is included.
Which platforms do you manage?
Instagram, Facebook, LinkedIn and TikTok. We recommend the two or three that suit your audience, because doing fewer platforms well beats posting thinly everywhere.
How much does social media management cost?
A fixed monthly fee based on platforms, post and video volume, and whether community management is included, quoted after a short call.
Do you create the content, including video?
Yes. We plan, write and design posts and produce short-form video, from edited clips to filmed pieces like our Wildfarmed testimonial.
How often will you post?
We agree a frequency per platform you can sustain. A steady weekly rhythm beats a burst of daily posting that fades out.
What does community management include?
Replying to comments and DMs, hiding spam and abuse, and flagging complaints, leads or press questions to the right person, with agreed reply times and a tone guide.
How do you report on results?
Regular reports on a schedule we agree with you, covering reach, engagement, follower growth, link clicks and enquiries from social, with notes on what worked and what we'll change.
Why use a social media management agency instead of hiring in-house?
One monthly fee can cover strategy, design, copy, video and reporting, without recruiting for each skill. You can keep someone in-house for day-to-day news while we handle the plan and production.
Do you manage LinkedIn for B2B companies?
Yes. We run your LinkedIn Page, help founders and senior staff post from their own profiles, and can add LinkedIn ads when you need reach beyond your network.
Ready when you are.®
Tell us what you need and we’ll come back with a clear plan and a fixed quote.