B2B advertising on LinkedIn
LinkedIn ads aimed at the people who sign off the budget.®
Reach the buying group
Target by job title, seniority, company name and industry, or upload a list of the accounts you want to win.
Leads worth a follow-up
Lead Gen Forms pre-filled from LinkedIn profiles, plus landing pages that ask the questions your sales team needs answered.
Planned around your sales cycle.®
B2B deals take time and involve several people. We plan LinkedIn campaigns around who signs off, what they need to see first and how a lead reaches your sales team.
Fewer, better leads.®
Reported in pipeline terms.®
The detail
How we run campaigns as a LinkedIn ads agency
When a LinkedIn ads agency makes sense
A LinkedIn ads agency earns its fee when you sell to businesses and know the job titles of the people who buy. LinkedIn lets you target by job title, company name, industry and seniority, so spend goes on the roles you actually sell to.
It suits consultancies, software firms, recruiters, financial and professional services, and anyone with a high-value offer and a longer sales cycle. If what you need is volume from consumers, we will say so on the first call. Leave room in the budget for testing, as a narrow B2B audience can take a while to produce enough leads to judge.
Choosing LinkedIn ad formats
Sponsored Content sits in the feed on desktop and mobile, as single image, video, carousel, document or event ads. Document ads work well for B2B LinkedIn advertising, because a useful guide or checklist gives a busy reader a reason to stop.
Thought Leader Ads let you sponsor posts written by people in your company, which can read more naturally than a brand message. Conversation Ads run in LinkedIn Messaging as a choose-your-path exchange, with several buttons leading to content, an event page or a form.
Lead Gen Forms or a landing page
LinkedIn lead gen ads use forms that come pre-filled with profile data, so a member can submit in a couple of taps without leaving LinkedIn. They work with Sponsored Content and Message Ads, and leads can be downloaded from LinkedIn Campaign Manager or sent to your CRM.
Easy forms bring more leads, but not always better ones. When qualification matters, we send traffic to a dedicated page from our landing page design team, with questions that filter out poor fits before they reach sales. Sometimes we run both and compare what each sends through.
Account lists, retargeting and the Insight Tag
Matched Audiences let you upload a list of target companies or known contacts, and retarget people who have already visited your site. The Insight Tag is a small JavaScript snippet that records conversions and shows the job titles and industries of your website visitors.
We install it before launch, or use LinkedIn's Conversions API where a server-side setup suits you better. Without tracking, LinkedIn ads management turns into guesswork.
Paid and organic working together
Paid campaigns land better when your company page and your team's profiles look active. Our social media management service can keep organic posting going, and the strongest posts become candidates for Thought Leader Ads.
Have good video? The same footage can be cut for YouTube ads, reaching the same buyers when they are off LinkedIn. Google Ads search campaigns can then catch the people who later look you up by name.
Reporting on lead quality, and what we need from you
You get regular reports, on a schedule we agree with you, covering cost per lead, form completion rate and the audiences that produced leads your sales team rated. We would rather show you twenty good conversations than two hundred cheap form fills. Where your CRM allows, we match leads to opportunities so you can see which campaigns fed real pipeline.
Bring a clear picture of your best customers, any target account list, your average deal value and access to your website and CRM. Admin access to your LinkedIn company page saves time at the start.
01 — Discover
We learn your offer, deal size and who is involved in a purchase, and look at past leads your team rated well.
02 — Define
We build audiences and account lists, pick ad formats, agree a test budget and set a fixed monthly fee to match it.
03 — Deliver
We install the Insight Tag, write and design the ads, set up forms and launch campaigns side by side.
04 — Develop
We review lead quality with your sales team at check-ins we agree together, then cut weak audiences and fund the ones that convert.
“The team at The Think helped us clearly position our eCommerce offering and delivered a website that feels modern, credible and easy to use.”
Citipost eCommerce, part of the UK’s largest independent logistics provider
Pricing & FAQ
What LinkedIn ads management costs.®
LinkedIn ads management is a fixed monthly fee, set according to your ad spend and agreed after a call. We never take a percentage. Your ad budget is paid by you directly to LinkedIn, through your own ad account.
How much should we spend on LinkedIn ads?
It depends on your audience size and what a new client is worth. We start with a test budget, paid by you directly to LinkedIn, then move money to whatever produces qualified leads.
Who should advertise on LinkedIn?
B2B companies and professional services with a clearly defined buyer, such as finance directors or HR leads. Consumer brands are usually better served by Meta or TikTok.
What types of LinkedIn ads do you run?
Sponsored Content in the feed (single image, video, carousel, document and event ads), Thought Leader Ads from your team's own posts, and Conversation Ads in LinkedIn Messaging.
Who owns the ad account, and how are you paid?
You do. The LinkedIn ad account is yours and your ad spend goes straight to LinkedIn. We charge a fixed monthly management fee set according to that spend, never a percentage of it.
How do you measure LinkedIn ad results?
We track conversions with the Insight Tag, report cost per lead and ask your sales team which leads were worth a call.
How long until LinkedIn ads produce leads?
Ads deliver once approved and live. Judging lead quality takes longer, because a B2B lead proves its value only when followed up.
What does a LinkedIn ads agency do that we can't do in-house?
A LinkedIn ads agency brings planning, creative and testing time that is hard to find around a day job. We write the copy, design the ads and can build the landing page alongside them.
Can we target specific companies?
Yes. You can upload a list of target companies for account-based campaigns, or a contact list, and combine it with job title or seniority so the right people at each company see the ad.
Ready when you are.®
Tell us what you need and we’ll come back with a clear plan and a fixed quote.