Shopify design & development

Shopify stores built around how your customers buy.®

Built to sell

Product pages, collections and cart journeys designed around how your customers browse, compare and buy on mobile.

Built to be found

A clear collection structure, unique product copy and fast templates give your Shopify website a stronger footing in Google from launch.

What's included

(TT® — LDN, UK)

©2026 the think

What's included

©2026 the think

A Shopify store that feels like your brand.®

From a first launch to a move from WooCommerce or Squarespace, we design and build Shopify stores your team can run without calling a developer.

Editable without code.®

Made for mobile shoppers.®

Hand-drawn brain illustration

Custom theme design

A storefront designed for your brand, built from editable sections your team can change without a developer.

Hand-drawn brain illustration

Custom theme design

A storefront designed for your brand, built from editable sections your team can change without a developer.

Hand-drawn heart illustration

Product & collection architecture

Collections, filters, variants and metafields planned so customers find the right product quickly.

Hand-drawn heart illustration

Product & collection architecture

Collections, filters, variants and metafields planned so customers find the right product quickly.

Hand-drawn laptop illustration

Apps & integrations

Reviews, subscriptions, email and analytics apps set up properly, with nothing installed you don't need.

Hand-drawn laptop illustration

Apps & integrations

Reviews, subscriptions, email and analytics apps set up properly, with nothing installed you don't need.

Hand-drawn rocket illustration

Migration & SEO

Products, customers and order history moved across, old URLs redirected and SEO fields written properly.

Hand-drawn rocket illustration

Migration & SEO

Products, customers and order history moved across, old URLs redirected and SEO fields written properly.

When a Shopify web design agency is the right call

A good Shopify web design agency should tell you when Shopify fits and when it doesn't. It suits brands selling physical or digital products who want products, checkout, payments and orders managed in one admin.

Shopify Payments is available in the UK, and orders processed through it aren't charged third-party transaction fees. If you mainly need to generate leads rather than take orders, our ecommerce web design hub explains the other options.

Custom theme or tailored theme

Shopify themes are built from sections, and each section holds blocks such as text, images and buttons. Your team can add, reorder and edit them in the theme editor without touching code, with up to 25 sections per template.

For Shopify store design we either build a custom theme or adapt a premium one, depending on budget and how different you need to look. Either way, we design the templates that sell first: collection, product, cart and home.

Product and collection architecture

Customers who can't find a product can't buy it. We plan collections, variants, tags and metafields before design, so filters work and every product appears where customers expect it.

Shopify supports manual collections you curate and automated collections that fill themselves based on conditions such as tags or price. Metafields can be connected to compatible theme sections, so details like materials, sizing or ingredients stay consistent across hundreds of products.

Shopify migration without losing rankings

Moving from WooCommerce, Squarespace or Wix is mostly a data and URL job. Shopify recommends importing products, then customers, then historical orders, so orders connect to the right records.

We crawl your current site, map every URL that earns traffic or links, and bulk import redirects into Shopify by CSV. Shopify redirects start working immediately but only from URLs with no live page, so we test them on launch day and check Search Console in the weeks after.

How we measure success after launch

As a Shopify agency in the UK, we agree what matters before launch: conversion rate, average order value, organic traffic to collections, or fewer support emails. We set up analytics and conversion tracking so you can see those numbers, not just a launch date.

After go-live, conversion rate optimisation tests the product and cart pages, and email marketing picks up abandoned carts and repeat orders. Selling abroad? Shopify Markets can run on subfolders of your main domain, with hreflang tags created automatically.

Apps, speed and handover

Too many apps loading assets can slow a storefront down, and uninstalling an app doesn't automatically remove its code from your theme. So we keep the app list short and test page speed on real product and collection templates before launch.

Handover is part of the build, not an afterthought. Your team gets a training session on products, collections, discounts and editing sections, and our website maintenance plans cover ongoing support after launch.

What to have ready

Bring a product export or spreadsheet, your best photography, brand assets and access to your current platform and analytics. Shipping rules, your returns policy and a list of apps you rely on all save time in discovery.

Not sure about any of it? That's what the first call is for.

How we work

(TT® — LDN, UK)

©2026 the think

How we work

©2026 the think

01 — Discover

We review your catalogue, current store and analytics, and learn how your customers buy and where orders stall.

02 — Define

We map collections, product templates, apps and the redirect plan, then agree a fixed scope and timeline.

03 — Design

We design the home, collection, product and cart templates, then build them as Shopify sections your team can edit.

04 — Deliver

We import products, test checkout, payments and redirects, launch, then train your team and review results after go-live.

What clients say

(TT® — LDN, UK)

©2026 the think

What clients say

©2026 the think

“The team at The Think helped us clearly position our eCommerce offering and delivered a website that feels modern, credible and easy to use.”

Citipost eCommerce, part of the UK’s largest independent logistics provider

Pricing & FAQ

Shopify web design pricing.®

Shopify websites start from £7,500. Every project gets a fixed quote after discovery, based on catalogue size, custom features, integrations and migration, and usually takes 4 to 12 weeks.

How much does a Shopify website cost?

Our Shopify websites start from £7,500. The final figure depends on catalogue size, custom templates, apps and migration, and you get a fixed quote after discovery.

Do you build custom themes or use templates?

Both. Most brands get a custom theme built from Shopify sections and blocks, so it looks like your brand and stays editable. A tailored premium theme can suit a smaller launch.

Can you migrate our store from WooCommerce, Squarespace or Wix?

Yes. We move products first, then customers, then historical orders so everything links up. We map every old URL to its new home and import the redirects into Shopify before launch.

Is Shopify good for SEO?

Shopify generates a sitemap automatically and lets you edit page titles, meta descriptions and image alt text. We add the rest: collection structure, product copy and fast templates.

How long does a Shopify build take?

Typically 4 to 12 weeks, depending on catalogue size, custom features and migration.

What does a Shopify web design agency do that a theme doesn't?

A theme gives you layouts. A Shopify web design agency plans your catalogue, structures product content, chooses apps, handles migration and designs templates around how your customers buy.

Can our Shopify store sell internationally?

Yes. Using markets in Shopify, one store can target several countries, and with Shopify Payments each market can show prices in its local currency. Markets can run on subfolders of your main domain or on separate domains.

Will we own the store and be able to run it ourselves?

Yes. The store sits on your own Shopify account. We train your team to manage products, collections and pages, and can stay on for maintenance and improvements after launch.