Why it matters
Most customers check your website before they call you.
Built for the search people actually use
Homeowners search for the job plus the place: an emergency electrician in a London borough, a loft conversion in Bromley, mould remediation near them. We structure your site around those services and areas so each one has its own page.
Trust before the first call
Accreditations, real project photos, clear service lists and an enquiry form that works on a phone. These are the things a customer looks for before they pick up the phone to a trade they have never used.
The detail
What customers check before they call a trade
Most trade work starts with a problem and a phone. A homeowner with a tripping fuse box or a damp patch on the ceiling searches, opens two or three sites and calls the one that looks most likely to turn up and do the job properly. Website design for tradesmen should be built around that moment, not around a brochure.
Trade sites tend to lose the job in the same few ways. Every service is squeezed into one paragraph, the phone number sits in the footer, the photos are stock images of someone else's van, and nothing shows which towns the business actually covers.
Customers want answers to four questions: do you do this job, do you cover my area, can I trust you in my home, and how quickly can I get a price. Every page we plan answers those four questions before it says anything else.
A brand that looks established on the van and on the phone
For a trade, the brand is a working tool. It has to read on a van door in traffic, on a polo shirt, on a quote PDF and as a small pin in Google Maps.
We keep trade identities simple and hard-wearing: a clear name lockup, one or two strong colours, type that stays legible on a phone and a tone of voice that sounds like the owner on a good day. The aim is a firm that looks as organised online as it is on site, so a first-time customer feels they are calling an established business.
The pages a trade website needs
The structure does more of the selling than the decoration. A typical trade site we plan includes:
A homepage that states the trade, the area and the quickest way to get a price within the first screen.
One page per service, written around the job the customer has, such as a consumer unit upgrade, a rear extension or a boiler replacement.
Area pages for the towns and boroughs you genuinely cover, each written for that place.
A projects section run from the CMS, so you can add photos from a finished job without calling a developer.
An about page that shows the people, the registrations you hold and how long you have been trading.
A short quote form plus click-to-call, and WhatsApp if that is how your customers like to get in touch.
Each trade has its own emphasis, so we cover the detail separately for builder website design, electrician website design and plumber website design.
Registrations and reviews: show what is real
Customers look for proof that you are competent and accountable. Installers registered with a government-authorised scheme can self-certify certain building work, and the GOV.UK list of competent person schemes shows which bodies cover which types of work. TrustMark describes itself as the only UK Government-Endorsed Quality Scheme for work carried out in and around the home.
Logos and registration numbers go on the site only if you hold them, each linked to the public register where one exists. A badge a customer can check is worth far more than a row of logos they cannot.
Reviews need the same care. UK law now bans fake reviews, concealed incentivised reviews and presenting reviews in a misleading way, as the CMA's fake reviews guidance explains. We pull genuine reviews onto the site and build a simple routine for asking happy customers to leave one.
Winning the local search
Trade searches are nearly always a job plus a place. Area pages, a complete Google Business Profile and a steady flow of reviews do most of the work, which is why local SEO is planned into every trade site from the start rather than bolted on afterwards.
We set page titles, descriptions and schema for each service and area, keep pages quick on mobile data and add a guides section that answers the questions people ask before they book. Write-ups of finished jobs give Google fresh, local evidence of the work you do.
Trade sites we have built
Denver Electrical is a family-run, NICEIC-registered electrical contractor in East London. We built the full site in Framer, wrote every page and grew it to 117 pages, including 33 London area pages and 50 blog articles.
For GT Osborne, a high-end builder in Kent and South East London, we designed a 35-page site with its own page for each service and each area it covers. Mould Matters, a London mould remediation specialist, now has a 16-service structure, more than 130 location pages and 26 in-depth guides, with 75 redirects set up to protect its existing rankings during the move.
The Britton Group, a rubbish removal company working across London, Kent and Essex, has a site that leads with same-day removal and gives house, office and builders' clearance a page each. Customers can ask for a quote on the page or over WhatsApp, with insurance, licensing and customer ratings shown throughout.
How a trade website project runs
It starts with a call about the jobs you want more of, the areas you cover and how enquiries reach you today. From that we map out the service and area pages, then write, design and build the site in Framer, with titles, schema and your Google Business Profile checked before it goes live.
Cost and timing depend on scope: the number of services and areas, whether you need a blog or portfolio and how much brand work sits underneath. As a guide, websites start from £7,500 and brand identity from £4,000, and once the scope is agreed the quote is fixed, so the price does not move halfway through.
Tell us about your trade, your patch and the work you want more of, and start your project with The Think.
FAQ
Frequently asked questions
Do you build websites for tradespeople?
Yes. We design, write and build websites for electricians, builders, remediation specialists and other trades, including the area pages and blog that help them be found locally.
Do you write the copy and source the images?
Yes. Copywriting, image sourcing, design, build and SEO set-up are all part of what we do, so you are not left briefing several suppliers. If you have your own project photos we will use them.
Can you build pages for each area we cover?
Yes. Dedicated service and area pages are central to how trades get found. We plan the structure around the services you want more work for and the places you travel to.
Which registrations and badges should go on our site?
Only the ones you hold, each linked to the public register where one exists, so customers can check them. The GOV.UK list of competent person schemes shows which bodies cover which types of work, and TrustMark covers work in and around the home.
Can we add finished jobs to the site ourselves?
Yes. The projects section runs from the CMS, so you can add photos from a finished job without calling a developer. Each write-up also gives Google fresh, local evidence of the work you do.
How much does a trade website cost?
It depends on the number of services and areas, whether you need a blog or portfolio, and how much brand work sits underneath. After a short conversation we agree a clear scope and quote.