Your customers
Electrical work is a trust decision. Show customers the services you provide, your verified qualifications and how to request the right type of job.
Domestic and commercial
Distinct service journeys for rewiring, inspections, landlord checks and commercial projects.
Proof before promises
Display the accreditations you hold and explain certificates and inspection services in plain language.
The detail
Why electrical customers need reassurance first
People hiring an electrician are often anxious before they search. Something has stopped working, a buyer's survey has flagged the wiring, or a letting agent has asked for a safety report, and they want to know quickly that you are qualified, insured and able to come out.
Most electrician websites hide that reassurance. Registration logos sit in the footer without a link, services are a bulleted list, and there is no difference between the route for a homeowner with a dead socket and a facilities manager planning an office fit-out.
Electrician website design should separate those audiences early and give each one the proof that matches the size of their decision.
A brand that looks qualified
In electrical work, neat and precise is the brand. A clean identity, consistent workwear and van livery, and photography of tidy boards and finished installs tell customers more than any slogan about quality.
For firms growing into commercial work, positioning also decides which contracts you are invited to price. We help you choose whether to lead with domestic, commercial or a specialism such as EV charging or testing, then build the identity and messaging around it through our branding service.
Pages an electrician's website needs
Each type of job deserves its own page, written around what the customer is worried about rather than the technical name of the work. For most electricians the core set is:
Pages for the jobs you want more of: rewires, consumer unit upgrades, fault finding, lighting, EV chargers, and testing and inspection.
A landlord and letting agent page that explains your inspection process, turnaround and what the customer receives afterwards.
Commercial pages for fit-outs, maintenance contracts and out-of-hours call-outs, with their own enquiry route.
Area pages for the boroughs and towns you cover.
A projects section with photos and a line or two on the brief and the result.
A careers page if you are recruiting apprentices or qualified electricians.
The call button and the quote form should be one tap away on every page. Someone standing next to a tripped board is not going to hunt through a menu.
Registrations, landlord rules and reviews
For notifiable electrical work in homes, a registered electrician can self-certify instead of the customer seeking building regulations approval. The GOV.UK list of competent person schemes names Certsure LLP (trading as NICEIC) and NAPIT among the schemes for electrical installations in dwellings, so a badge that links to your entry carries real weight.
Landlords are a valuable, repeat audience. In England, private landlords must have the electrical installations in their properties checked at least every five years by a properly qualified person, according to the government guide for landlords. A clear page for landlords and agents, with your process and turnaround, can bring in steady work.
Reviews close the gap between a badge and a booking. We pull genuine ones from your Google profile onto the relevant service pages and set up a request after each job, in line with the CMA's fake reviews guidance on how reviews may be gathered and shown.
How electricians get found locally
Customers search with urgency and place: an emergency electrician in a particular borough, an EICR in a nearby town, an EV charger installer near me. The site needs a page that matches each of those searches, backed by a well-kept Google Business Profile, and our guide to optimising your Google Business Profile covers the profile side.
We plan area pages, titles, schema and a blog that answers the questions people ask before they hire, then support it with local SEO so nearby customers see you first.
Our work for electricians: Denver Electrical
Denver Electrical is a family-run, NICEIC-registered electrical contractor based in E14. The brief was a site that puts that credibility up front, shows the work, explains each service clearly and makes enquiring easy.
We built the full website in Framer and wrote the copy for every page. A CMS-run portfolio shows completed projects, a careers section gives the business a place to recruit, and an enquiry form makes getting in touch simple.
For local SEO, we then grew the site to 117 pages, including 33 London area pages and 50 blog articles that answer the questions customers ask before they hire an electrician.
How an electrician website project runs
The first conversation covers your split of domestic and commercial work, your registrations and the boroughs you want to win more jobs in. We turn that into separate routes for homeowners, landlords and commercial clients, then write, design and build the site in Framer with its area pages ready for launch.
Most electrician sites take 4 to 8 weeks, with the exact time depending on the number of services and areas. Websites start from £7,500, brand identity from £4,000, and the quote is fixed before work begins.
Tell us about your registrations, your patch and the jobs you want more of, and start your electrician website project.
FAQ
Frequently asked questions
Can the site promote EV charger installations?
Yes. A dedicated installation page can explain eligibility, your process and the information needed for a quote.
Should we show our NICEIC or NAPIT registration?
Yes, if you hold it. NICEIC (Certsure LLP) and NAPIT are on the GOV.UK list of competent person schemes for electrical work in homes, so a badge that links to your entry carries real weight.
Can the website bring in work from landlords and letting agents?
Yes. In England, private landlords must have the electrical installations in their properties checked at least every five years by a properly qualified person, so a clear page for landlords and agents, with your inspection process and turnaround, can bring in repeat work.
Can customers call us straight away in an emergency?
Yes. The call button and quote form sit one tap away on every page, because someone standing next to a tripped board will not hunt through a menu. Commercial out-of-hours call-outs can have their own enquiry route.
Will we get pages for each area we cover?
Yes. We plan area pages, titles and schema for the boroughs and towns you work in, backed by local SEO and a well-kept Google Business Profile. For Denver Electrical we grew the site to 117 pages, including 33 London area pages.
How long does it take and what does it cost?
Most electrician sites take 4 to 8 weeks, depending on the number of services and areas. Websites start from £7,500 and brand identity from £4,000, with a fixed quote before work begins.