Short-form video advertising
TikTok ads that look like TikTok, not like adverts.®
Made for the For You feed
Vertical 9:16 video with sound, a hook in the opening seconds and the core message landing early.
Several ideas, not one
We launch three to five creatives per ad group and let results, not opinions, decide which ones get the budget.
Creative is the strategy.®
On TikTok, people decide in seconds whether to keep watching. We plan ideas, script and edit short-form ads, set up tracking properly and keep fresh creative coming on a schedule we agree with you.
Hooks in the first seconds.®
New videos, on an agreed schedule.®
The detail
What a TikTok ads agency actually does
Is a TikTok ads agency a fit for your brand?
A TikTok ads agency is most useful to brands whose product looks good in motion: food and drink, beauty, fashion, fitness, wellness, apps and consumer services. It can also work for local businesses and employers, provided the idea suits a short vertical video.
If you can commit to a steady flow of new creative, TikTok advertising has a real chance. If you can't, we would rather tell you now than spend your budget on one tired video. Brands that already post organically have a head start, because they know what their audience responds to.
TikTok ad creative and specs
TikTok Ads Manager accepts vertical, square and horizontal video, but recommends 9:16 vertical at a minimum of 540 by 960 pixels. Non-Spark videos can run up to ten minutes, though their captions can't include clickable links, hashtags or @ mentions.
TikTok's own guidance is to put the hook in the first six seconds, land the core message within three, use sound and keep text inside the safe zone. We script every video around that, then add new versions to live ad groups rather than starting from scratch. Each batch mixes different hooks, formats and people on screen.
Spark Ads and creators
TikTok Spark Ads put budget behind an organic post that already exists, either your own or a creator's. Every view, comment, share and follow the ad earns is credited to the original post, so it keeps that engagement after the campaign ends.
We also run organic TikTok accounts through our social media management service, and this is often how a post from that calendar becomes an ad: we spot what is already working organically and give it reach. The authorisation period can be set to match the campaign.
Tracking with the TikTok Pixel and Events API
The TikTok Pixel records what people do on your site after they tap an ad. The Events API sends the same actions server to server, and TikTok recommends running both together with deduplication.
We set up events for the actions that matter to you, such as a lead form, booking or purchase. TikTok ads management without them means judging success on views, which don't tell you whether anyone bought. We check that every event fires correctly before any budget goes live.
Sending leads to a TikTok instant form or your site
TikTok lead generation ads can open an instant form hosted on TikTok, which loads faster than a typical landing page and can pre-fill some fields. For more detailed qualifying questions, TikTok suggests sending people to your own website instead.
We build those pages through our landing page design service, designed for phones first and matched to the video that sent the visitor. Which route brings better leads varies by offer, so we often test both.
Reporting and what to have ready
You get regular reports, on a schedule we agree with you, covering spend, cost per lead or sale and the videos behind each result, plus the next batch we plan to make. If Instagram ads run alongside, we put the two side by side so budget can follow whichever channel is doing better. We treat views as a sign a hook is working, not as proof the campaign is.
Have product photos, any existing footage, brand guidelines and website access ready. We'll also need access to your own TikTok Ads Manager account; a TikTok business account and a few people willing to appear on camera help a great deal.
01 — Discover
We study what you sell, who buys it and the videos already doing well with that crowd on TikTok.
02 — Define
Together we pick a campaign objective, agree how many new videos we make and how often, and decide who appears on camera.
03 — Deliver
We script and edit the first batch, connect the Pixel and launch several creatives in each ad group.
04 — Develop
We retire videos that fade, brief new ones on what worked and report on visits, leads and sales.
“The team at The Think helped us clearly position our eCommerce offering and delivered a website that feels modern, credible and easy to use.”
Citipost eCommerce, part of the UK’s largest independent logistics provider
Pricing & FAQ
TikTok ads management pricing.®
TikTok ads management is billed as a fixed monthly retainer, pegged to your ad spend and agreed after a call, with no percentage taken. You hold the ad account in your own name and pay TikTok for media directly. Video production is quoted per project.
What budget do TikTok ads need?
Enough to test several videos at once, and we suggest a starting figure on the first call. You pay that budget to TikTok from your own ad account; our retainer is a fixed fee set according to it, never a share of it.
Is TikTok right for our business?
It works best when your product can be shown or explained in a short vertical video. If your buyer is a procurement team, start with LinkedIn instead.
Do you make the TikTok videos?
Yes. We script, film and edit native-style videos, or turn phone footage from your team into ads. Video production is quoted per project.
Which TikTok ad formats do you use?
In-Feed ads in the For You feed, Spark Ads that promote existing organic posts, and lead generation ads with instant forms, chosen around your objective.
How will we know if TikTok ads are working?
We install the TikTok Pixel and, where possible, the Events API, then report visits, leads and sales from each campaign.
How long does it take to see results from TikTok ads?
Ads can start reaching people once TikTok has reviewed and approved them. Finding the creative that reliably drives leads or sales usually takes a few rounds of testing.
Why use a TikTok ads agency instead of promoting posts ourselves?
A TikTok ads agency brings a steady supply of new creative, proper tracking and structured testing. Promoting the odd post can build reach, but it rarely tells you which idea sold.
Can you work with creators?
Yes. We can brief creators to make videos for your brand and, with their authorisation, run those posts as Spark Ads from their own account.
Ready when you are.®
Tell us what you need and we’ll come back with a clear plan and a fixed quote.