Product marketing websites
Product websites that make the value obvious and the next step easy.®
Clear product story
Positioning and page structure that tell a buyer what the product does, who it's for and why it's worth switching.
Built to grow with the product
Components and a CMS that let your team add feature pages, integrations and changelog entries as the product ships.
A site that sells the product, not just the features.®
We design and build SaaS marketing sites that explain what your product does, show who it's for and move the right visitors towards a trial, demo or sign-up.
Positioning before pixels.®
Every journey tracked.®
The detail
What to expect from a SaaS website design agency
When to bring in a SaaS website design agency
A SaaS website design agency is worth hiring when your product has moved faster than your website. Common signs are a homepage that lists features instead of outcomes, a pricing page sales has to explain on every call, and new features that never get a page.
It suits B2B software teams at launch, after a funding round or ahead of a pricing change, when the story needs to catch up with the product. A B2B software website also has more than one reader: the person who will use the product, the person who signs off the budget and often someone checking security or integrations.
Positioning first, then pages
Many SaaS sites underperform because the message is unclear, not because the design is weak. We start by agreeing who the product is for, the problem it solves and what makes it different, then build every headline from that.
We took the same approach with DEX, a data automation company whose technology was strong but hard to explain to non-technical decision-makers. If your brand needs work too, our tech and SaaS branding page shows how the two projects fit together.
The pages that do the selling
Few buyers decide on the homepage alone. They compare plans on the pricing page, check integrations, read feature pages and look for proof, so we design those templates with as much care as the hero.
Each feature page explains one job the product does, shows the real interface and ends with a clear next step. Integration and comparison pages give evaluators the detail they need without crowding the main navigation. Customer stories sit close to the decision points, not hidden on a separate page.
Built in Framer so marketing can keep up
In Framer, a CMS collection groups related items, and each item can be connected to a page template that generates its own page with a consistent layout. We use collections for changelog entries, integrations, help articles, customer stories and blog posts, so your team adds a new one by filling in fields, not designing a page.
Selling in more than one market? Framer's Localization add-on lets you add locales and translate content by hand or with AI translation, which uses credits from your Framer plan. Our Framer web design page covers the platform in more depth.
Trial, demo and launch journeys
Product-led software needs a short path to sign-up, and sales-led software needs a demo request that qualifies leads without putting them off. Many products need both, so we design a route for each audience and test them end to end.
For launches and campaigns we build dedicated landing pages from the same components, so they stay on brand and go live quickly, and we use Framer's A/B testing add-on to compare versions. Google's software app rich results require a name, a price and a rating or review, so we only add that markup where genuine reviews support it.
How we measure it and what to have ready
Before launch we agree the numbers that matter, such as trial starts, demo requests and visits to pricing, and set up tracking so you can see them from day one. After launch, our UX/UI design and user testing service can show where visitors hesitate.
Bring access to your analytics, a few recent sales calls or win and loss notes, product screenshots and your current pricing. If the words need writing from scratch, website copywriting can be part of the same project.
01 — Discover
We interview your founders, sales and product teams, review analytics and sales calls, and learn which buyers convert and why.
02 — Define
We agree positioning, the page map and the main conversion route, whether that's a free trial, a demo or a sales call.
03 — Design
We design the homepage, pricing, feature and integration templates around real copy and real product screens.
04 — Launch
We build in Framer, connect forms and tracking, test sign-up flows end to end, train your team to publish, then transfer the project to your own Framer account.
“The team at The Think helped us clearly position our eCommerce offering and delivered a website that feels modern, credible and easy to use.”
Citipost eCommerce, part of the UK’s largest independent logistics provider
Pricing & FAQ
SaaS website design pricing.®
SaaS websites start from £7,500, with a fixed quote after discovery based on page count, product content and integrations. Most take 4 to 10 weeks.
How much does a SaaS website cost?
From £7,500. The final figure depends on page count, product content and integrations, with a fixed quote after discovery.
How long does it take to build a SaaS website?
Most take 4 to 10 weeks from kickoff to launch. Content readiness and the number of integrations usually affect the timeline most.
Can you explain a technical product to non-technical buyers?
Yes. We lead with the customer's problem and the outcome they want, then use features as proof. Deeper technical detail sits on feature pages and docs.
Will the site connect to our sign-up, trial or demo flow?
Yes. We route visitors to sign-up, a trial or a demo booking, connect forms to your CRM or booking tool and track each step.
Can our marketing team publish pages themselves?
Yes. Pages are built from reusable Framer components and CMS collections, so your team can publish feature pages, changelog posts and campaign pages without a developer. At handover we transfer the project to your own Framer account.
What does a SaaS website design agency do that a template doesn't?
A template gives you a layout. A SaaS website design agency works out your positioning, plans the pages buyers need and connects the site to your funnel.
Do you design SaaS pricing pages?
Yes. We present plans, limits and add-ons clearly, answer common objections beside them and make the next step obvious for each tier.
Can you redesign our current SaaS site and protect its search traffic?
Yes. We map the URLs that rank or convert, keep or redirect each one, and carry the content that works into the new design.
Ready when you are.®
Tell us what you need and we’ll come back with a clear plan and a fixed quote.