Media & Entertainment branding & web design agency.

Two audiences, one brand

Media and entertainment brands answer to two audiences. The public decides in seconds whether a show, event, podcast or publication is for them; partners, advertisers, commissioners and talent decide over weeks whether you are worth working with. Many media websites are built for only one of them, either a content feed with no clear story about who you are, or a corporate brochure that buries the work.

The other common failure is weight. Media sites are full of video and large imagery, and if the first screen is slow on a phone, the audience has gone before the trailer plays.

A signature that survives changing content

In media, the brand is a frame for content you do not fully control: different hosts, artists, formats and partners every week. The identity needs a signature that survives all of that, such as a type treatment, a colour logic, a sound or a way of moving, plus clear rules for how far each show, event or edition can flex.

For a media and entertainment branding agency, positioning matters as much as style. "Bold" is not a position; a clear view of who you are for, and what you will never make, is.

The pages a media website needs

• A homepage that leads with what is on now, coming next or just released, managed from the CMS.

• Title, show, event or episode pages with trailers, credits, dates and one clear action: watch, listen or book.

• Listings that hand off cleanly to your box office or ticketing partner.

• A press and partners area with assets, fact sheets and contacts, so journalists and sponsors do not need to email for basics.

• A work or showreel section that filters by format, client or genre.

• Newsletter and membership sign-up, so you own a direct line to your audience.

Listings change weekly, so the CMS is designed around your publishing rhythm: editors add a new episode, event or release from a template in minutes, in Framer, with no developer queue. Read more about our Framer web design service.

Rules that affect media, events and memberships

Ticketing is where pricing rules bite. The CMA's price transparency guidance means a compulsory per-ticket booking or service fee should sit inside the headline price on listings, posters and social posts, not appear at the payment step. We design event pages so the price fans first see is the price they pay.

Sponsored segments, branded podcasts and talent posts are advertising too. The ASA and CAP influencer guide says anyone involved in creating or publishing the content, including agents, is responsible for making it obviously identifiable as an ad, ideally with an upfront label.

Subscriptions sold to consumers will soon face stricter rules. The government's response on the subscription contracts regime sets out reminder notices, easy online exit and 14-day cooling-off periods, and it anticipates the regime starting in spring 2027.

How audiences find you

Media brands are found through searches for names and formats: a show title, an artist, "comedy nights this weekend", "true crime podcast". Each title, event and person deserves its own indexable page with clear titles, descriptions and structured data, rather than living only inside a social post or an app. We plan that structure from the start, and our SEO and content support helps you build on it.

Relevant work

Our video work so far is for brands rather than media companies. For Citipost eCommerce, we planned, filmed and edited video at one of its client locations, Wildfarmed, to show the fulfilment operation in context. The resulting testimonial video, centred on a conversation with Wildfarmed's CEO and co-founder Edd Lees, uses a deliberately understated production so the story leads.

How a media project with The Think runs

Discovery covers your audiences, your formats, your partners and the channels where the brand has to perform. Strategy sets the positioning and voice, then we design the identity system and website together, including motion and social templates where you need them. We build in Framer, set up the CMS around how your team publishes and launch.

Media branding typically takes 8 to 14 weeks, depending on how many channels and formats the identity has to cover. Brand identity starts from £4,000 and websites from £7,500. Scope and price are fixed in writing first.

Let's make you hard to ignore

Have a platform to launch, a studio to rebrand or an audience to grow? Start the conversation and tell us who the audience is.